Fashion Proposal

Bethany Ford

Unit 57 Photography and Photographic Practice

Working title: Fashion

Purpose: fashion/narrative

Audience: My intended audience will be aimed at 16+ as for this particular photography style I would like to use Terry Richardson as an inspiration and he can be seen as controversial, then I would like to add my own touch to the shoot.

Concept: For my final project I want to do a studio shoot plus an outdoor one. For my studio shoot I will be using Interfit EX 150 lighting kit to light the model, I don’t want any large shadows and I want it to be light and natural, I may also use an external flash to create the natural look. Terry Richardson’s style has inspired me for my fashion photo-shoot, I like the fact all images of the different celebrities are the same but there’s something within the image that says something about the celebrity. I will be using props to make the shoot fun. For my outdoor shoot it will be in the woods and streets doing usual day-to-day things but in the clothes to show they can be practical. When presenting the photos I want the photos to be cut into 3 separate rectangular strips with the head, torso and legs, and they will spin on fishing wire in front of a black board. There will be other photos included on the black boards and others on fishing wire spinning with the back and front of the model. I want my photos and the way I present them to stand out and catch the viewer’s eyes.

Location: Hyde Clarendon College (studio) Hyde Park (outdoor)

Quantity: I’m hoping to be using 5 blackboards and to fill the boards with photos, mostly A5 and some even smaller, the photos on the fishing wire will be bigger than the others so its easy to see them.

Usage rights: The photos will be used in an exhibition in Hyde Clarendon and for my own use with University interviews.

Fees:  http://calumetrental.co.uk/canon-speedlite-600ex-rt I will be hiring a Canon 600 EX-RT for £19.20 Inc. VAT, for a day.